Within this CASE STUDY:

tethr

App Design & Responsive Web
UX/UI Design, Branding
Project Overview
In 2020 there is a pandemic of loneliness taking over the world, and tethr founder Matt Zerker has no plans of standing by and watching is happen. Along with co-founders Burke White and Denny Park, the team at tethr plans to tackle loneliness head on by creating an app based community where men can connect with one another in a comfortable, safe and meaningful way.

My Contributions
As the lead designer on this team, a full brand identity and system was created. From there, a fully responsive landing page, which will soon be converted into a full community web space was created. In addition, I created all frames from ideation through to high fidelity mockup exportable for development.

The tethr app can be downloaded here.
Full App UX/UI
Initial User Research was completed and iterated to give us a full picture of our ideal usability for the tethr app. Through user interviews we were able to uncover several features that were not initially considered as being part of the app, such as our Threads functionality. Once basic wireframes were created, high fidelity screens were completed and exported, which were then delivered to our developer.
[ click thumbnails to expand ]
Prototype
The tethr prototype was created in desktop format in Invision and includes several main flows that were presented for users for testing. Included here are all main screens with final edits that were distilled via Affinity Mapping for development.
Conclusion
The tethr app and website were an amazing success and the entire team is excited to see how 2020 will unfold for this project. Work for tethr is ongoing as the app and website expand over time.
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